Must Read

The Language of Drowning

A look at the terms "Hypoxic Blackout" vs. "Shallow Water Blackout"

Read more
Meet the Power Award Honorees

Take a look back at the leaders over the last 11 years who have dedicated their lives to improving the world of aquatics.

Read more
Lessons Learned

Industry pros share real life scenarios to offer guidance to their peers.

Read more
Viewpoint

Aquatics pros offer insight on important topics facing the industry.

Read more
Tech Talk

Keep your patrons safe and your facility running smoothly with these insightful tips.

Read more

Lifesavers

In Lifeguarding, Scanning isn't Always Seeing In Lifeguarding, Scanning isn't Always Seeing

How to develop the ‘Vigilance Voice’ and ‘Big Eye’ to keep a more effective watch...

Read more
What You Need To Know About Emergency Oxygen What You Need To Know About Emergency Oxygen

Lifesavers columnist takes the confusion out of adopting emergency oxygen...

Read more
Good Lifeguard,  Good Victim Good Lifeguard, Good Victim

Do’s and don’ts of being a lifeguard and victim during in-service training

Read more
Fostering Automaticity Fostering Automaticity

This training helps new and returning lifeguards gel into a team

Read more
View All >

Whether you’re looking for marketing or management solutions, social media may be the answer. Here’s how it can work for you.

Today's Stories

Great Wolf, Kalahari Announce Expansion Plans

Two indoor waterpark chains have shared their plans to enter new territories.

Schlitterbahn Takes Home Another Guinness World Record

Guinness verified that Schlitterbahn Waterpark's MASSIV water coaster in Galveston...

Is Your Facility the Best? Enter Best of Aquatics Today!

Entries now are being accepted for the 2016 Best of Aquatics awards. Don't miss...

Why August Isn't What it Used to be and What Waterparks are Doing About it

Schools are starting earlier and earlier, forcing waterparks to come up with...

Wynn Resorts proposes massive waterpark in the face of Nevada drought

The Las Vegas casino magnate is proposing an extravagant water paradise in...

Universal Studios offers first look inside new Orlando waterpark

The park is releasing a glimpse into Volcano Bay.

CDC, NSPF, Others Encourage Consumers to Inspect Pools for Safety

The groups outline a visual inspection procedure that includes use of test strips

Two More Pool Electrocutions Mark Memorial Day Weekend

Like the Easter weekend incident, these generated media attention.

CDC Report Says Most Studied Aquatics Facilities Violated Codes

The agency has set up a new system to analyze the state of commercial and public...

First USA Swimming Executive Director Passes Away

Essick held his position at USA Swimming for nearly 20 years.

Guyana's First 5-Star Hotel Has Nation's First Certified Pool Operators On Staff

NSPF instructor from America certified eight maintenance workers at the Guyana...

Showcase Your Facility With a 360 Degree Camera

Spherical, interactive images allow potential guests to take virtual pool tours

Swimming Pool Art Comes to New York

A swimming pool sculpture is on display at the Fifth Avenue entrance to the...

SwimToday Hopes to Reel in More Kids with Dory, Summer Olympics

Marketing campaign will capitalize on Olympic fever and 'Finding Nemo' sequel

Confusion Continues to Surround EMV Installation Despite Passing Deadline

Many retailers are still without functioning EMV machines

APSP and Abby's Hope Charitable Foundation Officials Kickstart Safety Month in D.C.-Area Town

Free event included training on 2012 ISPC and drowning and entrapment prevention

View All >

Video Exclusive

2016 AI Summer Lifeguard Challenge for June To kick off this year's challenge, your squad must glove up to resuscitate a victim poolside in a race against the clock Read more
Want more? Check out our entire video gallery. >

Editor's Desk

Posted on
#TwitterFail

Twitter has been in rapid decline over the past couple of years. Should you still use it? Read more

View All Editor's Desk posts >

Waterparks + Resorts

Great Wolf, Kalahari Announce Expansion Plans
Posted on
Great Wolf, Kalahari Announce Expansion Plans

Two indoor waterpark chains have shared their plans to enter new territories. Read more

Schlitterbahn Takes Home Another Guinness World Record
Posted on
Schlitterbahn Takes Home Another Guinness World Record

Guinness verified that Schlitterbahn Waterpark's MASSIV water coaster in Galveston... Read more

Why August Isn't What it Used to be and What Waterparks are Doing About it
Posted on
Why August Isn't What it Used to be and What Waterparks are Doing About it

Schools are starting earlier and earlier, forcing waterparks to come up with... Read more

Waterparks + Resorts >
Close X