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Piecing It Together
It’s more challenging than ever to put on a successful swim season. Three experts share business strategies to solve the puzzle.
May 2009

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Graphic by Nick OrabovicIt’s the beginning of a new summer and operators have a new chance to “show their stuff” as they open their facilities for the season.

But these days, they must cope with the down economy, aging facilities, new federal pool safety legislation and concerns about recreational water illnesses. Many in the industry are in a quandary about how to put together a season of high-quality programming, top-notch safety and optimum water quality.

For help, we went straight to three aquatics veterans. On the following pages, they share insights on how to make the most of resources and markets available to aquatics centers.

Developing strong partnerships, creating niche programs and performing comprehensive facility audits all are key pieces to the puzzle of how to maximize your facility and provide the most benefit for your patrons and community.
MORE INFORMATION
• Taking Stock
Performing facility audits can help you identify ways to stay within your tight budget. Here is how to conduct them like a pro.

• Partner Benefits
In a tough economy, partnering can allow you to expand service, outreach and value without busting your budget.

• Finding Your Niche
Niche programming in a down economy can make all the difference.

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