Simply being in the water is good for the body.
Issues that people have such as high blood pressure, poor circulation, difficulty in moving, and the like are all improved from immersion in water.
Here’s a look at different aquatic therapy and rehab markets that your facility can tap into:
• Pediatrics. The need for children’s programs is growing with more autism, birth defects, cerebral palsy, sensory disorders, ADD / ADHD, etc. Children who grew up in earlier generations had no assistance because there was no diagnosis. Now many children have a "diagnosis" and are offered help. The pool is the ideal place for them.
• Baby Boomers. Depending on whose numbers you use, baby boomers are between 52 and 66 years old. Most are healthy, but moving into the "aging issues" time of life. Baby boomers make up 30 percent of the U.S. population, and they need (or will need) the pool for their various aging issues. These issues include hip, knee, back and shoulder disorders or replacements. Many boomers have problems with balance and pain, and even more have had or will have strokes. All can benefit from being in your pool.
• Obesity. There is an obesity pandemic in the United States and the water is the most comfortable and safest place for the morbidly obese and bariatric clients to exercise and rehab in.
• Chronic Conditions. Finally, chronic conditions such as arthritis, fibromyalgia, MS and simple injuries from weekend warriors will keep this market growing.
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MORE INFORMATION
• Time for Therapy
If you’re not offering aquatic therapy and rehab, you’re missing out on a lucrative income source — just when you need it most.
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ABOUT THE AUTHOR
Ruth Sova, is president of the Aquatic Therapy & Rehab Institute in West Palm Beach, Fla. She won the first Presidential Sports Award in aquatic exercise, and AEA’s Contribution to the Industry Award.
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Ruth Sova offers more tips and ideas about how to bring aquatic therapy and rehab to your facility as part of the Aquatics X Factor Virtual Conference.
Sova will cover the benefits and drawbacks to the different ways of bringing therapy and rehab to your facility. She will also review how to find a renter, how to set rental rates, how much space renters will need, and what equipment they might need (or rent) from you. For more information or to register for this free on-demand conference, go to aquaticseducation.com.
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