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ADVERTISE WITH US
Why should you advertise with Aquatics International?
OUR READERS HAVE PURCHASING POWER
The readers of Aquatics International are responsible for purchasing decisions at park and recreation facilities, colleges and universities, water and theme parks, YMCAs and community centers, fitness and health clubs, rehab centers, and hotels and resorts.
Approximately 30,000 aquatics professionals, including owners, managers, directors, administrators and supervisors of aquatics facilities, look to the pages of Aquatics International for the latest trends and industry information.
Eighty percent of our readers state that they approve all purchases at their facility, according to a survey by Hallmark Data Systems Subscription Fulfillment Systems.
WE PROVIDE WIDE-RANGING ARTICLES
Looking to reach the full spectrum of pool markets? Our feature articles and news reports attract and sustain the interest of all our readership groups:
• Parks & Recreation Facilities
We provide practical advice and new ideas on water sanitation, programming, hiring and training, and promoting fun and healthy activities. We also show municipalities how leisure pools and profit centers can help build revenues and raise the level of service to their communities.
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• Water/Theme Parks
The latest techniques on how to attract customers and enhance profits, reports on trends in water slides, wave machines and play equipment, profiles of unique parks, staffing advice, tips on maintaining clean and healthy water, and information on increasing revenue through concession and retail sales.
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• Colleges & Universities
The latest trends at campus pools, cost-effective maintenance and renovation, new technology, competitive and exercise programs, and athlete training and rehab.
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• YMCAs & Community Centers
Focus on membership service, automation, water chemistry, aquatic exercise, promotions and community outreach — all topics indispensable to managers and supervisors of YMCAs and community centers.
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• Fitness/Health Clubs
How to attract and retain members through promoting aquatic exercise and rehab, swim lessons, equipment and concession sales, and the overall benefits of pools and spas.
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• Hotels & Resorts
How pools and spas attract and retain guests, the boom in waterpark/resort destinations, and how to maintain beautiful and safe pool facilities.
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How can you make the most impact in Aquatics International?
DISPLAY ADVERTISING
Aquatics International's Sales Department will be glad to assist you as you create your ad schedule for advertisements appearing in the magazine and online. For more information on classified advertising or ad rates, please click on the corresponding link in the upper left corner.
ADDITIONAL ADVERTISING OPPORTUNITIES
In addition to its display ads in the magazine, Aquatics International provides companies with a wide range of advertising opportunities:
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The Directory
 The Aquatics International annual Directory is the industry's most comprehensive directory, and the only one devoted exclusively to the commercial pool market. Distributed in December to 30,000 aquatics directors, managers and other industry professionals nationwide, the Directory puts your advertising message in front of buyers 365 days a year — whenever they are seeking information to make purchasing decisions. Directory options include:
• Manufacturers/Distributors receive a free listing. Additional listings and/or categories can be added for a nominal fee
• Logo-First Program allows companies to increase the impact of their listing by adding their logo
• Directory Brochure Program puts your catalog in the hands of 30,000 top aquatics buyers — and saves you money on postage and printing
• Online benefits include the addition of a link to your Web address and logo, and expanded listings complete with product description and photograph
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Action Pack
 The Aquatics International Action Pack delivers low-cost sales leads directly to you. It's a great way to generate new leads, increase awareness of your product, develop your database or test-market new products or services. Benefits include:
• Targeted mailing to 30,000 qualified aquatics professionals
• More effective than individual direct mail
• Cards are coded for easy tracking
• Full service provided — design, printing and postage — for less than 4 cents per card
• Mails in March and September
For more information on Action Pack ad specs, click here.
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Yellow Pages
 The Yellow Pages are an economical way to keep your company and contact information at the fingertips of 30,000 facility managers and aquatics buyers. Yellow Pages listings are sold on a half-year and full-year basis.
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Product Showcase
 This advertising feature is offered four times per year and is designed to promote your company's products, brochures and catalogs. For as little as $300, you can reach current and potential customers with this highly visible, cost-effective showcase ad. Ad includes:
• Descriptive copy
• Four-color photograph
• Full contact information for easy customer inquiry
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Industry Events Calendar
The Aquatics International calendar lists industry events, conventions and meetings. It also lists aquatics associations by name, address and telephone number. Benefits include:
• Calendar is used by aquatic professionals as a planning and scheduling tool
• Each advertisement in the calendar is opposite two full months' activities
• The calendar is mailed with the November/December issue and receives bonus distribution at aquatic trade shows
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