2008 NATIONAL ADVERTISING RATES (GROSS)
| Magazine Ads |
1 Time
|
3 Times
|
6 Times
|
9 Times
|
11 Times
|
13 Times*
|
| Full Page |
$4395
|
$4090
|
$3810
|
$3420
|
$3145
|
$3050
|
| 2/3 Page |
$3785
|
$3615
|
$3335
|
$2955
|
$2710
|
$2450
|
| 1/2 Page (island) |
$3375
|
$3045
|
$2725
|
$2430
|
$2075
|
$2025
|
| 1/2 Page (horizontal) |
$2955
|
$2660
|
$2385
|
$2105
|
$1780
|
$1725
|
| 1/3 Page (vertical) |
$2380
|
$2305
|
$1805
|
$1540
|
$1305
|
$1200
|
| 1/3 Page (square) |
$2265
|
$2075
|
$1770
|
$1500
|
$1270
|
$1170
|
| 1/4 Page |
$1615
|
$1475
|
$1190
|
$950
|
$850
|
$725
|
| 1/6 Page |
$1170
|
$975
|
$840
|
$710
|
$620
|
$580
|
| Rate Holder |
$310
|
$280
|
$250
|
$230
|
$210
|
$200
|
|
• Digital Ads are subject to $48.60 preflight charge •
|
|
• Rate holder ads are non-commissionable •
|
|
* 13 Times = 11 Issues, Plus 2 Action Packs
|
| Color/Bleed |
|
|
| Standard Colors |
|
$600
|
| 4-Color Process |
|
$1245
|
| PMS/Metallic |
|
$965
|
| Action Pack Deck Cards (Net) |
1 Time
|
2 Times
|
| Black & White |
$1245
|
$1140
|
| 2-Color |
$1490
|
$1425
|
| 4-Color |
$1665
|
$1590
|
|
• Action Pack Deck Card ads are non-commissionable •
|
• For more information on Action Pack ad specs, click here •
|
| Product Showcase (Net) |
|
|
| One Time |
|
$540 per insertion
|
| All Four Issues |
|
$455 per insertion
|
|
• Includes 4-Color •
|
|
• Product Showcase ads are non-commissionable •
|
| Inserts |
|
|
| 2 Page (single leaf) |
$3150 plus $51.50 per thousand tip-in charge.
|
|
Back-up, if required, subject to quotation by Publisher. |
| 4 Page or Larger |
Prices available upon request. |
|
Special quotes for inserts heavier than 60#. |
|
• Always consult with Publisher before printing inserts to ensure proper specifications, quantity and shipping address •
|
| Web Ads |
|
Per 1 Year
|
| Banner Ad — Home Page |
|
$4135
|
| Banner Ad — All Other Pages |
|
$3075
|
| Directory — Entry Page Featured Company |
|
$1485
|
| Directory — Pop-Up Ad |
|
$685
|
| Directory — Enhanced Listing |
|
$415
|
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AD SPECIFICATIONS
Digital materials are required and must meet SWOP standards. The preferred file formats are PDF/X-1 or PDF/X-1a. Files must be composite CMYK and have all fonts and images embedded. PDF files must be in an Adobe Acrobat Distiller version 3.0 or higher. PDF files created for Web and FPO work are not high resolution and are not acceptable. PDF, PostScript and EPS files may be acceptable. Files should be submitted on CDs or downloaded to a FTP site.
Ads must be set up for 4/C process printing. All images must be set to CMYK and at a high resolution (300 dpi for CMYK and grayscale images, and 600 dpi for line art.) Images should be placed at 100% to ensure better reproduction. RGB files are not acceptable.
A high-end digital color proof is required for all 4/C ads. The proof must meet SWOP standards and must be printed from the supplied file. A laser is required for all B/W ads. All proofs must be provided at 100% with trim and bleed marks indicated where applicable.
Rotation of colors: black, cyan, magenta, yellow.
Line screen: 150. Total dot-density should not exceed 300% in four colors. Two-color dot density should not exceed 180% with one color solid. SWOP standards apply.
Hanley Wood is not responsible for color variations between the digital file and printed image. The advertiser or authorized agency is responsible for providing materials meeting Hanley Wood specs. Hanley Wood is not responsible for making corrections to supplied materials.
Printing Information
Magazine is printed web-offset and is saddle-stitched. Supplements are saddle-stitched. Directory is perfect-bound.
Ad Sizes
Space
|
Unit Specs
|
National Advertising
|
Width
|
Depth
|
| Full Page (Live Area) |
7"
|
10"
|
| Full Page (Trim Size) |
8 1/8"
|
10 7/8"
|
| Full Page (Bleed) |
8 3/8"
|
11 1/8"
|
| Spread (Live Area) |
14"
|
10"
|
| Spread (Trim Size) |
16 1/4"
|
10 7/8"
|
| Spread (Full Bleed) |
16 1/2"
|
11 1/8"
|
| 2/3 Page Vertical (Non Bleed) |
4 3/4"
|
10"
|
| 1/2 Page Island (Non Bleed) |
4 3/4"
|
7 3/8"
|
| 1/2 Page Horizontal (Non Bleed) |
7"
|
4 3/4"
|
| 1/3 Page Vertical (Non Bleed) |
2 1/4"
|
10"
|
| 1/3 Page Square (Non Bleed) |
4 3/4"
|
4 3/4"
|
| 1/4 Page Vertical (Non Bleed) |
3 1/4"
|
4 3/4"
|
| 1/6 Page Vertical (Non Bleed) |
2 1/4""
|
4 3/4"
|
| 1/12 Page Rateholder (Non Bleed) |
2 1/4"
|
2 1/4"
|
Safety: 1/4" from trim on all sides.
Digital material required.
Note: Digital ads are subject to a $48.60 preflight charge. |
|
|
Material Disposition
Materials will be stored for 13 months and then destroyed unless otherwise advised in writing by advertiser or agency. Disks will not be returned unless otherwise requested in writing.
Artwork & Production Charges
Halftones, screening, stripping or any handwork will be billed to advertiser or its agency at local prevailing rates — non-commissionable.
Copy Service
Aquatics International offers a complete copy and art service for advertisers who do not have an advertising agency.
SHIPPING INSTRUCTIONS
Ad contracts, insertion orders and display advertising, including the file and color proof, should be sent to:
Ad Services Coordinator
Aquatics International
6222 Wilshire Boulevard
Suite 600
Los Angeles, CA 90048-5100
TERMS & CONDITIONS
Commission
15% of gross billings is allowed to recognized agencies on space, color and position, provided the insertion is paid within 60 days. If an invoice remains unpaid after 60 days, the 15% agency discount is forfeited, and the gross amount becomes immediately due and payable.
Payment Terms and Conditions
Payment for all space, production and position charges is due 30 days from the date of Publisher's invoice. A finance charge of 1.5% per month will be assessed for all invoices over 30 days. Advertisers more than 60 days in arrears in any Hanley Wood, LLC, publication must pay outstanding invoices more than 60 days or submit cash with copy before current insertions can be accepted. All applications for credit must be submitted 45 days in advance of first insertion. Credit terms strictly enforced.
Advertiser and advertising agency are jointly and severally liable for payment. The Publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. If an agency has any past due balance exceeding 90 days, then Hanley Wood policy dictates that the client will be directly notified of such deficiency and be informed that the client is jointly and severally liable for any past due payment.
Short Rate & Rebates
Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Short rates will be based upon frequency earned against published rates. Rebates will be earned, and applied to billings, when, in a 12-month period following the first insertion, the advertiser runs sufficient space to quality for the lower rate.
Rate Policy & Contract Provisions
All insertion orders for advertising are accepted subject to the terms and provisions of the current advertising rate card. Publication of the advertisement represents acceptance of the order. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment thereof.
Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all the terms and conditions of the rate card, applicable to the issue in which such insertion is to be published. Insertion order/contract cancellation only upon written notice prior to closing date.
Failure (by advertiser) to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and publication of the advertisement will be made and charged for upon the terms of the rate schedule then in force without further notice. Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and supersede any other information published in previous rate cards, directories, media guides or rate and data services. The Publisher will not honor rates or data derived from these sources unless in conformance with rate card.
Uniform rates apply to all advertisers at all times. Conversion to Publisher's requirements will be billed at Publisher's cost.
Advertisements not received by our advertising production department by closing date are not entitled to the privilege of review or revision by the advertiser or its agency.
All advertisements are accepted and published entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the advertiser and/or agency will indemnify and hold the Publisher harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark and copyright infringement, and other claims based on the contents or subject matter of such publication.
The Publisher reserves the right to reject any and all advertising which the Publisher feels is not in keeping with the publication's standards, policies and principles.
The Publisher reserves the right to add the word "Advertisement" at the top and/or bottom of, or anywhere within the page, that in the Publisher's sole judgment too closely resembles editorial pages of the publication.
The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within the control of the Publisher.
The Publisher's liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers' index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any advertiser's materials.
As used in this section, the term "Publisher" shall refer to Hanley Wood, LLC.
Frequency Discounts
Space billed at quoted rate will earn maximum frequency discount on all display units. Number of display units, as well as frequency of insertion, determine rates. (For example, a spread counts as two units and six half-page units in one issue earn 6x rate, etc.) Regional advertising counts toward national frequency; national ads for all Hanley Wood, LLC, publications count toward regional frequency.
Cancellations
Any contract or insertion order (except for covers, preferred and special positions) may be suspended or canceled on 30 days prior written notice by agency or advertiser. Rate adjustments, if any, will be made upon confirmations or the change in frequency. No cancellations of written or verbal contracts are possible after the published closing date in this rate card. In the event a cancellation is received after the published closing dates, and no materials have been submitted, a net cancellation fee of $2,000 will be due and payable.
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