The National Swimming
Pool Foundation has launched a 10-year campaign to expand swim
lessons for children, adults, and minorities.
The Step into Swim campaign seizes on the health benefits of
swimming and how it can help reduce soaring health care
“Becoming a swimmer gives people a suitable activity that
leads to a healthier society, reduced healthcare costs and prevents
drowning,” said Tom Lachocki, Ph.D., CEO of the National
Swimming Pool Foundation.
Aquatic–focused entities and the public are asked to donate
to the campaign. Nine organizations have signed on as initial
partners. They are: YMCA of the USA, Jewish Community Centers, U.S.
Swim School Association, World’s Largest Swim Lesson, Miracle
Swimming Institute, Strategies for Overcoming Aquatic Phobias,
American Red Cross, Make a Splash Campaign, and Swim America. These
organizations will form the Step into Swim Congress, which will
present proposals to expand swim lessons.
NSPF has released a white paper summarizing data that illustrates
the importance of uniting for such a campaign. It outlines the
societal benefits of teaching more people to swim. These include
reducing healthcare costs linked to obesity. The Colorado Springs,
Colo.-based nonprofit will officially kick-off the campaign, along
with representatives from the partner groups, at the 9th Annual
World Aquatic Health Conference in Norfolk, Va. this October.