Wouldn’t it be great to have a team of
health experts guiding your fitness and nutrition? Well,
that’s exactly what members get at the Atlantic Coast
With two locations plus Adventure Central, which includes a
small-scale waterpark, the club works with physical therapists,
nutritionists and personal trainers to help members improve overall
health. Specific skills goals are published and communicated to
learn-to-swim class participants to help them find the right class,
track their growth and celebrate their successes.
In addition to a wide range of adult courses, the club offers the
children’s Dolphin program: Dolphin Babies, ages 6 months to
3 years; Mini Dolphins, 3 to 5; Dolphins, 5 and 6; Mighty Dolphins,
7 to 9; and Teen Dolphins, 10 to 17.
But learn-to-swim sessions are just the beginning. More than 8,850
patrons take part in water aerobics classes each year, and water
therapy programs now cater to more than 1,500 participants,
including children with special needs.
The club reaches out to the community through a quarterly program
guide and traditional advertising. Most recently, the facility
launched a marketing campaign with a local pizzeria, which attaches
promotional fliers to its pizza boxes. ACAC also donates use of its pools to
the Charlottesville/ Albermarle Rescue Squad to train its dive team
for emergency water rescues.
For families, ACAC hosts fun events such as Family Swim Time and
Dive In Movies on Friday nights. Competitive types can join youth
swim conditioning to fine-tune their strokes or take Masters
Swimming competition training and even synchronized swimming
The club’s newest location downtown includes an activity
pool, warm-water therapy pool with water-resistance jets, a hot tub
and an infinity rooftop pool. Additionally, the indoor pools have
been converted from chlorinated water to saltwater systems to
protect patrons’ skin. — I.H.