Chaos Resort bills itself as the World’s First Comic Book Playground and is a departure from the usual lodge or tropical waterpark theme. Themed as a “training ground for
tomorrow’s superheroes,” it includes several play
zones, featuring a spa, water slides, a lazy river and an
interactive play structure just for kids. One unique aspect is the
giant-size “I Spy” game with clues hidden throughout
Unbeknownst to most guests, the bigger story for Chaos Resort
takes place behind the scenes. This waterpark resort is
revolutionary for utilization of green-friendly innovations. To
reduce water, heat and chemical usage, regenerative filters are
being used for the waterpark. To reduce natural gas consumption,
pool water is heated with waste heat from the hotel though an
advanced heat recycling system. To reduce the energy required for
heating and ventilation, an optical population counter provides the
input to automatically modulate the variable-frequency drives used.
Waterpark ventilation is adjusted based on the number of people at
play. The water in the attractions will flow faster or slower based
on the number of people using the attraction at that time.
The resort also includes state-of-the-art, skidproof safety
flooring, and the staff is trained on the unique specifics of the
property. Lifeguards are required to complete an additional
waterpark certification, while front-desk staff works with
wristband technology and computer programs. Before and after
shifts, the guards regularly practice emergency scenarios
throughout the park’s many features.
Lifeguards and front-desk staff also practice life-threatening
and non-life-threatening emergency response during park hours to
simulate realistic crowd control and staff coordination. Finally,
each division of staff members meets monthly to discuss and train
on relevant issues of the previous month.
The facility has not yet been open a year and marketing has been
a key element for building business success. Chaos markets to a
wide audience in Wisconsin and Minnesota via television campaigns,
radio ads, e-mail blasts, Facebook ads and brochure
Chaos is such a visual atmosphere, the company finds the best rate
of return from the TV campaign. To capitalize on this success,
Chaos teams with TV stations for promotional contests. In addition
to contests, Chaos Water Park Resort has many special events
planned in the near future, including fund-raisers for local youth
programs, bachelor and bachelorette parties, ongoing comedy shows,
corporate and private events, and a Salute to Motown, complete with
costumes and bands.
“The unique theme and attention to detail make this resort stand out.”
Chaos waterpark — part of a
full-service resort featuring the Metropolis hotel and Action City
Family Fun Center — includes 3 water slides, a 400-foot-long
lazy river, spa, activity pool and Mayhem Bay, an interactive
children’s play structure.
Day or overnight packages, birthday party/special event packages.