CoCo Key Water Resorts is committed to providing average families with an escape from the every day. The Key
West-themed indoor waterpark resort brand offers a variety of
attractions to meet the needs of a varying guest population.
Amenities at each of the 10 CoCo Key properties include tube
slides, body slides, a lazy river, a children’s activity pool
with a lily-pad feature, a basketball pool, dive-in movies and an
indoor/outdoor hot tub. In addition to waterpark attractions, each
facility has an interactive arcade, private party rooms, a
full-service bar, and an A&W and Pizza Hut branded snack shop
The facilities fill the need for community-based aquatics
programming by providing a safe, clean, fun atmosphere for kids and
families to enjoy water activities year ’round.
Each CoCo Key location is associated with an attached hotel and
caters to overnight guests and locals, such as community
organizations, schools and others.
CoCo Key Water Resorts also provide local jobs and professional
training. New this year is a community-based lifeguard training
program, in operation at all locations. Candidates who participate
in the course receive their first aid, CPR, AED and lifeguarding
Since launching in 2006, a major goal of the operation has been
to provide programs that enhance the surrounding communities of
each property. An example of this is the fund-raising opportunities
open to civic groups. Nonprofit organizations can pre-purchase
discounted tickets, which they then sell locally and receive a
portion of the proceeds. CoCo Key also hosts focused events for the
Girl Scouts and Boy Scouts of America, offering the youths a chance
to earn badges related to aquatics, water safety and conservation,
To reach core consumers, the company uses a comprehensive
approach. Plans include traditional advertising, grass-roots
efforts, special events and partnerships with other area
One recent example of a successful campaign was the Ultimate
Staycation Challenge. People were encouraged to submit essays about
their past “staycations” and why they needed to escape
to a tropical paradise. The challenge increased awareness for the
brand, secured more than 62 million gross media impressions and
brought in considerable incremental revenue. It was so successful,
CoCo Key followed up with a similar effort.
In addition to targeted strategies to get the message out,
attention to customer service has been key in building the CoCo Key
brand. To meet the need for positive, friendly employees who are on
board with the company vision and values, operators are using
social networking such as Facebook, Craigslist and Twitter, as well
as traditional mediums for placing job ads.
The staff is trained through a focused program that includes
classroom and hands-on training with a manager to ensure that each
associate is comfortable in their job and has the tools necessary
to provide great experiences for guests.
“They are growing. Currently they have 10 locations, and will be
expanding to 11 by 2010. They are family-oriented, and include a
wide variety of recreational water activities that appeal to all
ages. Another plus: They are involved in the
Tube slides, body slides, lazy
river, interactive play structure, water basketball, activity pool
with projection screen theater for dive-in movies, and an
indoor/outdoor hot tub.
Birthday party/event packages, day
guest packages and overnight packages.