Located in a town of just 5,500 and boasting a
membership of 3,600, the Gypsum Recreation Center has truly become
a community gathering place. The facility offers an indoor pool
plus a variety of water-play activities, including a spa, lazy
river, water slides and spraypad.
As part of the greater Western Eagle County Metropolitan Recreation
District, the center’s stated mission is to “provide
innovative, affordable recreation opportunities that improve the
quality of life” in the county. Swim lessons draw students
from seven schools, and the pool’s summer swim team program
recently expanded to year-round training. Lifeguard instruction for
high schoolers and a water therapy program for sports medicine
patients round out the offerings.
The pool has become a haven for families thanks to its annual
EggQuatics Extravaganza, an underwater Easter egg hunt. Advertised
in school fliers and newspapers, the event attracted more than 100
participants and 200 spectators in 2007. The pool also has become a
favorite locale for children’s birthdays, hosting an average
of eight parties each month.
Serving the community was a key focus of the Gympsum Recreation
Center from day one, so Aquatics Manager Ben Goldstein was happy to
include the community in the facility’s design planning. His
staff regularly reaches out to community members and leaders
through public speaking events with civic groups.
Now just 2 years old, the center continues to find new ways to
improve attendance and cut costs. For example, it changed from
liquid chlorine to chlorine tablets last year, reducing operating
costs by $15,000.
Marketing efforts include school fliers, newspaper and TV ads, and
magazine articles plus inclusion in the district’s semiannual
guide, a 10,000-circulation pocket magazine. Goldstein attributes
the facility’s success to four factors: a friendly, helpful
staff; a consistently clean, safe building; enjoyable programs led
by professional instructors; and affordable prices. —