The slogan for In Motion Fitness is “Where fitness is a resort,” and operators try to live up to that goal in every aspect of operations of the 5-acre health club. The Mediterranean atmosphere is carried through to the state-of-the-art aquatics facility, which features water arches, palm trees, exotic fish aquariums and an imported butterfly atrium.

The family-oriented club features a nine-pool/spa aquatic space, two free-weight rooms, two aerobic studios, a Pilates studio, indoor basketball court, two cardio rooms with 104 machines, a new women’s-only workout room, a day spa, full-service café, conference/event space and a personal training studio.

There are few other aquatics facilities in the area and since its opening in the early 1990s, aquatics has been one of the most popular amenities at In Motion Fitness. The club has grown its aquatics offerings considerably.

Operators increased competitive swimmer attendance 75 percent by adding swim teams for all ages, and membership use of the pools has increased more than 50 percent. In the past several years they added a swim school and a leisure pool with a splashpark, which enables the club to target a larger audience.

It takes an aquatic staff of at least 40 to keep things running smoothly, and customer service and commitment to community service are key.

“We strive for ‘5-Diamond’ customer service where we listen to our members’ needs, wants and suggestions,” says Lori Pine, programs director. To that end, In Motion Fitness has helped raise $125,000 for the American Cancer Society. It also hosts swim-a-thons for breast cancer awareness, and cook-offs to raise funds for the Boys & Girls Club.

Behind the scenes, operators strive for environmentally conscious efficiency. To save energy and money, they recently installed a cogeneration heating system and instituted a recycling program.

Safety is another priority. To offer the highest level of safety, operators hired a full-time, on-site safety director who administers a safety orientation to every new employee and chooses a safety topic for each department’s monthly meeting. In addition, all lifeguards, operators, and employees are CPR-certified. Lifeguards hold certifications in “CPR for the Professional Rescuer” and also “Red Cross Lifeguard Training & First Aid.” To manage the pools, three CPOs are on site.


JUDGE’S COMMENT

“The size and variety of the aquatic amenities really make this facility stand out from the other entries. A nice feature to help keep energy affordable is the power cogeneration system they use to maintain water temperatures.”

AMENITIES

Outdoor heated leisure pool, splashpark with several themed water-play features, one 8-lane, 25-yard outdoor competition pool, two spas/hot tubs, one covered 4-foot-deep therapy pool, one swim-lesson pool.

PROGRAMMING

Swim lessons (offered through North Valley Swim School), aquatic therapy, Master’s and youth swim teams, and adaptive aquatics.