Like many aquatics centers,the Marilyn and Marvin Simon Family Jewish Community Center found itself at a crossroads recently.
Attendance had dropped, cleanliness had decreased, safety was
compromised, and employee satisfaction was at an all-time
Internal changes, a new-employee orientation program and a renewed
commitment to service, cleanliness and safety turned the facility
around in less than six months.
Operators also decided to counteract revenue problems by expanding
special programs: They instituted Luau at the Pool and Kids Night
The center offers swim lessons, as well as a series of high-demand
classes built around participants’ schedules. Recently added
classes include Aqua Games for kids, and sessions catering to
elderly patrons and fitness swimmers. Private swim lessons are so
popular that there are only one or two free openings each
The facility also makes several religious accommodations for its
main clientele. Visitors will find a kosher café and programs
such as separate men’s and women’s swims. The staff,
assisted by a rabbi, follows Jewish holiday and Sabbath tradition
practices. The theme of Jewish life is continued in the aquatic
designs: Star of David spray zone mats and laminar features, and a
Noah’s Ark outdoor water spraypark.
Additionally, the center has implemented small changes to make the
aquatics facility greener, including LED pool lighting, bright wall
colors to allow more natural light reflection, purchasing recycled
materials, restricting office paper use and running the dryer with
two loads of towels instead of one. On alternate days, staffers use
minimum office lighting and air conditioning, and turn off water
effects and pool lights when no visitors are present.
Safety is vital to the center. Instead of cutting lifeguards or
eliminating breaks due to budget concerns, the facility has
incorporated in-services into its daily operating schedule.
Weighted dummy drills show patrons how effective lifeguards are at
responding to emergencies.
“Having both indoor and outdoor amenities
has allowed this facility to maximize its guest experience and fill
a well-rounded calendar of fun, fitness, health and
- Indoor pool with lap lanes, rapid river
- Outdoor pool with lap lanes, zero-depth entry, winding
river, Noah’s Ark-themed spraypark, water slide
- Heated 3-foot-depth indoor therapy pool
- Kosher café and programs such as separate men’s
and women’s swims