Mary Reilly-Magee’s mother could not swim, but she was adamant that her children would become proficient. Reilly-Magee not only became a strong swimmer, competing on her high school team, but she also has turned her passion into a career.
Today, she owns the thriving Love to Swim and Tumble Schools in San Antonio
and Schertz, Texas, and as president of the United States Swim
School Association, she’s helping others become
successful as well.
“Her commitment gave me the opportunity to discover my
passion,” Reilly-Magee says of her mother and mentor.
As an English literature major at the University of Texas San
Antonio, Reilly-Magee never quite expected she’d end up
owning a swim school, but her passion for aquatics kept her
involved in the industry as a swim instructor. Industry
professionals she met through teaching encouraged her to remain in
aquatics, and in 2001 she decided to open her own swim
Love to Swim and Tumble School was incorporated in 2003, and the
first stand-alone location was opened in San Antonio in 2006. The
second location opened in 2009, and today Reilly-Magee operates
both with support from her husband, Don.
Reilly-Magee joined the USSSA almost a decade ago, and as president
she has outlined two main goals. First, she hopes to increase
synergy between USSSA and other water safety organizations, through
partnerships and joint efforts. That includes the Consumer Product Safety
Commission’s Pool Safely campaign.
Second, she hopes to build the organization’s brand through
increased public relations and outreach efforts. To make that
happen, USSSA recently hired Spanner Communications, based in
“It’s really about helping membership see what
resources are available to them to help in their own local
messaging and impact on their communities,” says
For her part, Reilly-Magee says she still loves aquatics for all
that it can teach in terms of life skills. She says first and
foremost her work is about swimming and drowning prevention;
business goals come second. She believes many of those involved in
USSSA take the same approach.
“Why aren’t we [as a nation] creating opportunities for
all children to learn basic water safety skills?” she asks.
“The better we run our businesses, the greater the impact