SouthWest Aquatics is a private, family-owned aquatics facility in Winter Garden, Fla. It was established in 2000 to
combat central Florida’s drowning statistics and provide a
family-friendly atmosphere to learn proper swimming techniques.
Today operators offer swim programs for different ages and skill
The facility’s multifunctional layout is designed for
basic training, stroke development, swimming competitions and water
To accommodate each user group, SouthWest includes a 10-lane,
25-yard, outdoor competition pool. It’s functional for USA
Swimming-sanctioned meets and has an advanced built-in cooling
system to provide a better training environment in the summer heat.
There’s also a shallow-water teaching pool heated to 90
degrees. Both pools have electric and solar heating systems for
The design of the pool room is aesthetically pleasing, with
elephant gray and white trim. Large sliding glass doors ensure a
quality experience all year.
At SouthWest Aquatics, there’s no open swimming; clients
come to lessons, swim team or water polo practice. Every instructor
is certified in CPR and first aid. Plus, a CPR and first aid
instructor is on site to keep all staff members up to date on
certifications and skills. In addition, the coaching staff is
Business is generated primarily by word-of-mouth from clients
who have watched their children learn to swim.
“Our most successful marketing campaign is the referrals
from the 30 local doctors’ offices — including local
pediatricians, pediatric dentists and surgeons, many of whom have
enrolled their children in our swim programs,” says Maureen
McGinty, marketing coordinator. Her efforts include postcard
mailings to local families, plus writing articles for, and
advertising in, newspapers and magazines.
To foster community service, six years ago SouthWest Aquatics
operators founded a nonprofit organization, The Gift of Swimming.
Its mission is to provide access to drowning prevention resources
and help educate the community’s underprivileged, mentally or
physically challenged or otherwise disadvantaged. McGinty says more
than 2,000 children have been sponsored for swim lessons through
What’s next for SouthWest Aquatics? The company owns the
empty adjacent lot for expansion purposes and, McGinty says,
“Hopefully, we will see an additional 50-meter pool in the
“Drowning prevention is stressed, and that is
vitally needed in our industry.”
One 10-lane, 25-yard outdoor
competition pool and an indoor, heated therapy/toddler pool.
swimming/diving, lifesaving, water polo, Master’s swimming,
scuba/snorkeling, adaptive aquatics.