The Boardwalk at Hersheypark offers the best of two classic family vacations — a trip to the seashore and a day at the theme park. Located inside Hersheypark and included in the general admission, The Boardwalk offers a full waterpark experience with nine attractions, including one of the largest water-play structures in the world, plus food, games and shopping inspired by some of the East Coast’s most popular boardwalks.

Opened in 2007, The Boardwalk has since doubled in size. And new this year are The Shore, a 378,000-gallon wave pool, and Intercoastal Waterway, a lazy river stretching more than 1,300 feet.

To help spread the word about the new additions, Team Hersheypark launched a marketing blitz for The Boardwalk: The SEAquel in April 2009. Messages centered on family fun, and the multimedia approach featured TV, radio, print, online advertising, billboards, bus wraps and backs, toll booth signs, aerial advertising, movie theater on-screen ads, and partnerships with two Major League Baseball teams: the N.Y. Mets and the 2008 World Series Champion Philadelphia Phillies.

The target audience for Hersheypark is largely in the New York; Washington, D.C.; and Philadelphia areas.

The Mets debuted a new ballpark in spring 2009, which made them ideal partners for the Hersheypark operation. The arrangement allowed Hersheypark to set up The SEAquel Dunktank in the ballpark’s Family Fun area. The dunk tank — branded with all things Hershey-park — was such a hit that the line to pitch the ball and attempt to win Hersheypark tickets had to be cut off in the 7th inning.


JUDGE’S COMMENT

“The waterpark appears to be a nice complement to an established, traditional amusement park.”

AMENITIES

The Shore, a 378,000-gallon wave pool; the Intercoastal Waterway lazy river; two stationary wave machines; the Sandcastle Cove children’s play area; and East Coast Waterworks, an interactive play structure featuring 7 slides and nearly 600 interactive water toys, including pull ropes, tip cones and cross bridges.

PROGRAMMING

Guest options include private cabana rentals, group packages, three Boardwalk-style beach shops, and award-winning live entertainment throughout Hersheypark.