An alum of Ellis & Associates, Jill White has made her own name in the water safety field with Starfish Aquatics Institute, the Savannah, Ga.-based firm she founded with husband Robbin White in 1999.

Knowledgeable, candid and clearly committed to aquatics, White watches industry trends and research in everything from pool operation economics to innovations in water safety and risk management. She puts those observations to work at Starfish, which offers training and certification programs for pool and waterpark lifeguards (known as “StarGuards”), outdoor adventure leaders and water quality technicians.

Ever mindful of the future of aquatics, she offers learn-to-swim classes for all ages, and is in partnership with USA Swimming’s Make a Splash initiative, which promotes the importance of swim skills and water safety.