Generating more money from your old
facility might feel like squeezing blood from the proverbial stone,
but it can be done. Here are three expert suggestions:
1. Consider your water temperature. To target a
wide range of user groups, Mick Nelson, facilities development
director ofUSA Swimming in Colorado Springs, Colo., recommends
all new facilities include three separate bodies of water —
at different temperatures — designed for nonrecreational
Existing facilities without separate pools still can target several
diverse markets with careful planning. The key is to create a
compromise with a water temperature of 84 degrees Fahrenheit,
Nelson says. That should allow for the relative comfort of patrons
of all ages in a range of programs.
2. Provide killer customer service. Given the
economy, everyone is concerned about getting “the most bang
for the buck” when it comes to spending their leisure
dollars. Top-notch service — neat, informed, attentive
lifeguards and staff — is perhaps the best way to
differentiate yourself from the competition.
3. Go green. Replace old equipment with
energy-efficient models of pumps and heaters. Explore alternative
sources of power such as passive solar and wind, Nelson suggests.
More simply, covering pools every night (even indoors) can cut
power costs by as much as 50 percent.