Place Pins, Pinterest's new category of pins focused on travel, may increase the potential for patrons to discover attractions worldwide.

According to brandchannel, Place Pins allows users to pin images of destinations onto dedicated boards with the intention of tapping into social travel to help users plan trips.

The tool offers users a chance to create map-based pin boards integrated with map apps from Google and Apple, while Foursquare, Airbnb and OpenTable will provide content. The pins will make use of Foursquare’s location API and Mapbox’s map technology, the firm reports.

The move is just the latest effort by the social platform to monetize its services. Read More