FINA has named a new official sponsor and technical partner.
Beginning in December, Arena will replace Speedo at all of the international governing body's events.
This agreement is the latest in the swimming apparel manufacturers' goal to increase its presence in the elite swimwear market.
In addition to detailing Arena's moves in the marketplace, Swim Vortex also outlines in its piece how swimwear is changing an athletes' performance and some of the complications and fallout from recent emerging technology trends. Read More