Operators of the Westbury Swimming Pool in Westbury, Wiltshire, UK, found a way to successfully capitalize on the age of the historic pool. According to the local Wiltshire Times newspaper, as part of 125th anniversary celebrations, town officials showed up in Victorian era swimwear and admission was a penny. “Lots of people have been taking up the offer of a penny swim,” Pool manager Georgina Brain told the paper. The question now is: Will those guests come back? How would a celebration of your pool’s history draw attention? Read More