great scene in the movie “As Good as it Gets” in which
a neurotic Jack Nicholson pours his heart out, only to then attack
the person offering help.
“I’m drowning here! And you’re describing
the water!” he yells in the way that only Nicholson
I wonder if that’s how some aquatics professionals will feel
when they see the cover of Aquatics International.
By now, it’s become all too evident that facilities are
drowning in one of the worst and most persistent economic
recessions in the nation’s history. We’ve done numerous
articles outlining the devastation to pools and waterparks. Now we
have a cover story that asks the question: Are aquatics facilities
cracking under pressure? Well, duh! Nicholson would have a field
day with us.
Fortunately, there’s more to the issue than the cover. Go to
the actual story and
you’ll find more than a description of the problem.
You’ll find the kind of help that drowning people need. In
this case, that help is the information needed to fight for your
facility’s life in these tough times. As with so many
challenges, the first place to start is with education.
Now, more than ever, operators must be advocates (even agitators)
for aquatics. You must be able to tell city council representatives
why you need $10,000 or $100,000 or $10 million to fix your pool
— and why they should support you. The help we’re
offering doesn’t just end with our feature article. Inside,
you’ll also find two columns that detail why now is a
great time to renovate and how
you can even get financial assistance from
utility companies to do so.
But saving facilities from going under financially and convincing
voters or budget authorities to make a monetary rescue is a big
job. So the help doesn’t end with this issue. We’ve
also devoted our 4th Annual Virtual Conference to the subject.
“Renovating Aquatics: Rebuilding, Renewing and
Redefining Facilities in the New Economy” is as ambitious
as it sounds. We’ve lined up an impressive group of speakers,
some of whom are featured in this issue of the magazine, to tackle
the confusing questions that renovation raises and to provide the
necessary information for you to give cogent answers to those who
hold your financial lifeline.
The free conference encompasses seven seminars and, as always,
they’re available on demand so you can work them into your
increasingly busy schedules. You can go to aquaticseducation.com to learn more or to
I also encourage you go to our AI online network for even
more help. From AI Connect to Twitter and
everything in between, you’ll find discussions and threads
devoted to your renovation questions, ideas and insights. And
we’ll be announcing a special online offer in the coming
weeks as well, so watch your in-box and networks for more
More than merely describing the water to the drowning, we hope this
multimedia rescue effort will give operators the help they need to
save themselves and their facilities.
Aquatics International welcomes feedback from readers.
All correspondence may be edited for clarity and space
considerations. Please include your complete name and contact
Letters may be sent by mail to Aquatics International,
Attn: Editor, 6222 Wilshire Blvd., Suite 600, Los Angeles, CA
90048; by fax to 323.801.4986; or via email to firstname.lastname@example.org.
- Do You Matter?
Aquatics facilities are complicated. They must have operators who
are familiar with every aspect of the equipment that runs
- End the Cliffhangers
Aquatics professionals need to be asking a different question than
what’s up with the fed’s timing. The question you
should be asking is, why does this keep happening? And how can we
make it stop?
- Access for All
The industry can’t afford to ignore ADA. Want a good reason?
I’ll give you 54 million.