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    Credit: NICK ORABOVIC

MARKETING

Effective marketing is the art of combining the right message with the right medium in the right way.

Marketing Forces

Brand Identity

BUDGETING

Successful aquatic management means running a fiscally sound operation. That requires an understanding of budgeting basics and how to raise revenue.

Budgeting Basics

Revenue Generators

MANAGEMENT

The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it. - Theodore Roosevelt

Recruitment 101

• Managing Greatness