As aquatics operators gear up to beat the recession with robust marketing campaigns designed to lure crowds, it appears that a number of venues have planned special programs and pricing with an altruistic component. Through June, visitors to Holiday World & Splashin’ Safari in Santa Claus, Ind., will receive $5 in “Holibucks” to spend on food, games or souvenirs in the park if they bring two or more canned goods to donate for the Feeding Families Food Drive. At Gulf Islands Waterpark in Gulfport, Miss., officials are reportedly planning marketing campaigns around several special events to benefit local non-profit agencies.

Over the Memorial Day Weekend, Six Flags parks across the nation partnered with Beyond Tribute, a non-profit established to raise funds for veterans suffering from Post-Traumatic stress disorder, brain injuries and other neurological problems. The promotion included an online discount ticket offer with one dollar of each ticket redeemed going to Beyond Tribute.

Other parks with promotions tied to a non-profit are Camelbeach waterpark in Tannersville, Pa., which as pledged to donate as much as $10,000 to five local charities, and Holiday Inn Splash Bay Indoor Waterpark Resort in Maumee, Ohio, which hosted a community blood drive earlier this spring. Blood donors received a free one-day pass to the waterpark.