Odds are, with NBC's historic viewership of Super Bowl XLIX, you were one of the 114.5 million people watching the game. Which means, there's a very good chance you also saw the commercial from Nationwide Mutual Insurance Co. that is causing an uproar. The clip, which featured a young boy who died from a preventable accident, was meant to launch the firm's Make Safe Happen campaign. It certainly hit a nerve on social media, and the company has since been on the defensive. In fact, Nationwide even issued a late-night statement after the game.
So what's the big deal? Sure, the ad was somewhat depressing. But that's the point. It's impactful. It evokes emotion. And its message is loud and clear.
However, while the world was reeling about the sad nature of the ad (not to mention the Seattle Seahawk's botched play call that cost them the game), I was left wondering, "Where is the swimming pool?"
Here's a refresher in case you missed it:
Sure, the ad does mention drowning. But in a tub. However, most accidental drownings take place in a pool, according to the Centers for Disease Control and Prevention. So then why not use a pool in the clip? It is worth noting that the campaign's Website does hone in on pools. And to the company's credit, the site includes some useful information that may not be common knowledge to the consumer. For example, it includes a tip on entrapment hazards and installing anti-entrapment drain covers and automatic drain suction shut-off devices. But the fact is, pool safety is a necessity, just as much (if not more based on the figures from the CDC) as safety in the bathroom. And its seems amiss not to show a pool in the ad.
Perhaps, for the swimming pool and spa industry, the fact that a tub is highlighted instead is a good thing. After all, we are finally beginning to see a rebound. And an ad that focuses on the potential dangers of owning a swimming pool could hurt this resurgence.
What did you think of the ad spot? A good idea? Did it makes its point? And should it have included a swimming pool?
Share your thoughts on the controversial Super Bowl ad in the comments section below.