Two globally recognized waterpark attraction firms have formed a strategic alliance.

The new partnership by Belgium-based WOW Company and Turkey-based Polin Waterparks will allow Polin to exclusively distribute WOW's Wave Ball low-energy wave-generating machines in 39 countries and work as WOW's global sales partner, according to a press release.

"Our aim is to match the power of both our innovative companies so that we can serve our clients even better and bring more value-added products to them," said Paolo Danubio, a sales manager for WOW. "The distribution agreement is a natural fit that will allow us to serve the growing demand for these types of products in the aquatics industry."

In addition to allowing greater delivery of the Wave Ball, the firms believe the agreement will help them to capture additional market share in new regions and more industries that are looking to integrate artificial wave generators into their facilities.

"The Wave Ball will be an appealing offer not only for new customers but also for previous customers," adds Kubilay Alpdogan, director of sales and design at Polin.