Other stories by Chris Griffith

  • Marketing Forces

    Marketing is a lion.

  • Brand Identity

    When it comes to marketing, the overarching objective is to get more of your clients in the water, and to bring in new clients who will appreciate the benefits of your aquatics facility.

  • Power Scrubbing 

    Promoting someone before they are prepared is a mistake many managers make. It happens even more often in aquatics because of the youthful seasonal staffs, which make up the majority of our work force. I learned the hard way what can develop when this occ