More stories about Marketing

  • Texas Community Celebrates 2013 Best of Aqautics Title Facility

    The Woodlands Township in Texas continues to add aquatics ammenities to accomodate the area's growing population

  • Olympic Promos Strike Gold

    USA Swimming reports initial success with its SwimToday campaign, launched in May to promote swimming and build on Olympic-inspired interest.

  • Where It’s @

    Long gone are the days when you could slap up a basic, static Website and call it a day.

  • It List: Marketing: Roaring Springs Water Park Boise, Idaho

    Roaring Springs sets itself apart by focusing the marketing efforts, and the product, on the core audience.

  • Marketing Forces

    Marketing is a lion.

  • Brand Identity

    When it comes to marketing, the overarching objective is to get more of your clients in the water, and to bring in new clients who will appreciate the benefits of your aquatics facility.

  • 2012 Courses: Business

    Effective marketing is the art of combining the right message with the right medium in the right way.

  • Social Cues

    Until 2011, Dolphin Pools & Spas in Phoenix relied heavily on print ads and used very little social media.

  • 5 Ways to Pump Up Your Programming

    So you’ve decided you’re ready to offer health and programming at your leisure facility. Next you need practical ideas to get you there. Here are five operator-tested strategies to pump things up — for you and your facility.

  • Planting an Idea

    We all have patrons who complain. Many times we’ve heard the same issue hundreds of times and are not listening or we are distracted.