More stories about Marketing

  • Marketing Fitness:Two

    Work with local medical practices.

  • The Right Mix

    We have worked very hard to provide aquatic leadership that is reflective of our diverse community.

  • Hitting the Target:One

    Bienvenidos!

  • Home Team

    The last column highlighted the use of national programs and partnerships to increase minority participation in your aquatics programs.

  • More Powerful than Oprah

    Americans, myself included, tend to be focused on what’s become known as The Homeland. One indication of this shortsightedness is our gross geographic ignorance.

  • Pool Safely Campaign Set to Heat Up in 2011

    Last year the Consumer Product Safety Commission unveiled this multifaceted campaign to promote pool safety and the Virginia Graeme Baker Pool and Spa Safety Act

  • CPSC Pool Safely Campaign Partners with APSP

    To further the mission of its Pool Safely: Simple Steps Save Lives public safety campaign, the U.S. Consumer Product Safety Commission (CPSC) has entered into a strategic partnership with theAssociation of Pool and Spa Professionals.

  • Casting a Wide Net

    Nickelodeon Family Suites in Orlando, Fla., often saw numerous people come by its Web site and transition from site visitors to hotel visitors

  • Navigating Other Sites

    With the interactivity of the Web comes the risk involved with free speech: guest critiques

  • Ready for Your Close Up?

    When it comes to marketing ideas, most aquatics professionals are the equivalent of a fish out of water: They’d rather be in the water than talk about it.