More stories about Marketing

  • 5 Ways to Pump Up Your Programming

    So you’ve decided you’re ready to offer health and programming at your leisure facility. Next you need practical ideas to get you there. Here are five operator-tested strategies to pump things up — for you and your facility.

  • Planting an Idea

    We all have patrons who complain. Many times we’ve heard the same issue hundreds of times and are not listening or we are distracted.

  • Marketing Fitness:Two

    Work with local medical practices.

  • The Right Mix

    We have worked very hard to provide aquatic leadership that is reflective of our diverse community.

  • Hitting the Target:One


  • Home Team

    The last column highlighted the use of national programs and partnerships to increase minority participation in your aquatics programs.

  • More Powerful than Oprah

    Americans, myself included, tend to be focused on what’s become known as The Homeland. One indication of this shortsightedness is our gross geographic ignorance.

  • Pool Safely Campaign Set to Heat Up in 2011

    Last year the Consumer Product Safety Commission unveiled this multifaceted campaign to promote pool safety and the Virginia Graeme Baker Pool and Spa Safety Act

  • CPSC Pool Safely Campaign Partners with APSP

    To further the mission of its Pool Safely: Simple Steps Save Lives public safety campaign, the U.S. Consumer Product Safety Commission (CPSC) has entered into a strategic partnership with theAssociation of Pool and Spa Professionals.

  • Casting a Wide Net

    Nickelodeon Family Suites in Orlando, Fla., often saw numerous people come by its Web site and transition from site visitors to hotel visitors