Simply being in the water is good for the body.
Issues that people have such as high blood pressure, poor
circulation, difficulty in moving, and the like are all improved
from immersion in water.
Here’s a look at different aquatic therapy and rehab markets
that your facility can tap into:
• Pediatrics. The need for children’s
programs is growing with more autism, birth defects, cerebral
palsy, sensory disorders, ADD / ADHD, etc. Children who grew up in
earlier generations had no assistance because there was no
diagnosis. Now many children have a "diagnosis" and are offered
help. The pool is the ideal place for them.
• Baby Boomers. Depending on whose numbers
you use, baby boomers are between 52 and 66 years old. Most are
healthy, but moving into the "aging issues" time of life. Baby
boomers make up 30 percent of the U.S. population, and they need
(or will need) the pool for their various aging issues. These
issues include hip, knee, back and shoulder disorders or
replacements. Many boomers have problems with balance and pain, and
even more have had or will have strokes. All can benefit from being
in your pool.
• Obesity. There is an obesity pandemic in
the United States and the water is the most comfortable and safest
place for the morbidly obese and bariatric clients to exercise and
• Chronic Conditions. Finally, chronic
conditions such as arthritis, fibromyalgia, MS and simple injuries
from weekend warriors will keep this market growing.