The aquatics industry is entering the video game age, and the woman leading the charge is Carin Brown. As president of Aqua Kingdoms,
LLC, a Madison, Wis.-based subsidiary of Creative Kingdoms, she is overseeing the rollout of SplashQuest, a live action game experience that combines waterpark fun with the interactivity of a video game.
Similar to Creative Kingdoms’ interactive MagiQuest game,
SplashQuest is based on infrared light signals and represents the
first such marriage of aquatics and technology. Players use a
patented AquaGlove to activate a variety of different water effects
to complete missions and score points. They compete against
themselves, friends and family, and other players.
A graduate ofSan
Jose State University with an MBA from Regis University in
Denver, Brown first found her way into aquatics as a young
performance water skier at Marine World Africa U.S.A. Her love of
the water turned into a career with positions in lifeguarding and
operations management at Marine World and another Northern
California waterpark, Raging Waters.
In 1992, she joined the team that launched SCS
Interactive, a waterpark attraction supplier. At SCS, Brown had
a hand in marketing, sales, project management and product
development, and was recognized for her ability to spot trends and
balance free-flowing creative thinking with a more organized,
business approach. Though her career eventually took her in
different directions, including work as director of Design/Build
Services at the Neuman Group, Brown maintained relationships with
the founding SCS Interactive team members, and that led to her
SplashQuest is still in the rollout phase, but a prototype was
successfully installed last summer at Schlitterbahn Water
Resort in New Braunfels, Texas, and Brown has big plans for the
future of the brand.
“I think SplashQuest is going to create a whole new revenue
model for the aquatics industry,” she says. “It’s
one great way to generate repeat business without generating ticket
price shock. We’re going to continue to develop the product
and push the technology further.”
Other Aqua Kingdoms products in development include Cannonball,
featuring a giant ball that splashes down into a pool of water, and
the Kinetic Ball Waterplay Structure, featuring colorful balls that
guests can maneuver along an elevated track, causing chain
reactions and various water effects.