Here are four ways to market your facility as a place to get fit:
- Work with local medical practices.
“We assume that all medical professionals know what we
do,” says Sue Nelson, aquatic program specialist at USA Swimming in
Colorado Springs, Colo. “Through experience, we’ve
found that’s not the case.” Proactively pitch your
facilty to medical providers as a preventive healthcare
- Assess your big picture. Find ways to
create more of a “health club” environment at your
facility. For example, if your snack bar serves pizza, burgers and
the usual “junk food,” you might partner with a local
restaurant that can provide healthier options for delivery.
- Spread the word. In recent years, there's
been much new research showing the health benefits of aquatics.
When you see a report or an article, let patrons know. Print some
copies to leave on the front desk, post it on your message boards,
and send a link in your e-newsletter.
- Jump on the bandwagon. There’s lots
of health and fitness messaging out there. Find ways to be part of
it. For example, offer your facility for the swimming leg of the
annual triathalon, or set up a booth at a local heath fair.