Murphy, the Give Kids the World mascot, strikes a pose with Olive.
Credit: WhiteWater West

Murphy, the Give Kids the World mascot, strikes a pose with Olive.

Olive is on her way to Omaha.

Attractions maker WhiteWater West sold the 1976 Dodge Aspen that it used as part of its “I Heart Waterparks” campaign. The proceeds are going toward a worthy cause.

Lindy Hoyer won the wood-paneled station wagon — nicknamed Olive for her forest-green hue — during a silent auction at IAAPA last month. The vintage vehicle, a centerpiece of WhiteWater’s 1980s-themed marketing effort, now will be used to promote the Omaha Children’s Museum where Hoyer is the executive director.

Why would a children’s museum want a clunky car from the Reagan era? It turns out that the organization, which serves more than 300,000 children annually, once operated out of the back of a station wagon very similar to the Aspen.

The car will help promote the museum’s upcoming 40th anniversary.

The transaction also will benefit another nonprofit organization. Proceeds from the sale — a cool $7,500 — will support Give Kids the World, a 79-acre “storybook” resort for children with life-threatening illnesses.

GKTW provides children and their families a cost-free, week-long vacation amid Central Florida’s world-famous themeparks.