It appears there is lack of knowledge regarding CPR in Korea. And an advertising firm is hoping to change this. In an effort to raise awareness, Cheil Worldwide launched a marketing campaign at the Caribbean Bay waterpark.
Named Life Pump, the project featured 10 mannequins placed throughout the park and invited patrons to test their CPR skills. Within three weeks, 5,851 swimming tubes were filled with air and 5,851 people learned how to perform CPR while doing so. A film captured the action. Watch as the experiment unfolds.
“Most people are aware of the importance of CPR but there are not many who can actually do it with confidence in emergencies,” said a Cheil spokesperson, according to mUmBRELLA. “Our aim was to help people experience CPR and even master it voluntarily. That is how Life Pump was born.”