To further the mission of its Pool Safely: Simple Steps Save Lives public safety campaign, theU.S. Consumer Product Safety Commission (CPSC) has entered into a strategic partnership with the Association of Pool and Spa Professionals.

Announced at the International Pool | Spa | Patio Expo in Las Vegas, the partnership has APSP working with CPSC into 2011 to promote the Pool Safely campaign to the pool and spa industry. This is expected to include working with APSP members and customers to make compliance with the Virginia Graeme Baker Pool & Spa Safety Act and education priorities. This Pool Safely campaign is part of CPSC’s national information and education program associated with the Act.

APSP will provide Pool Safely materials at industry events, in publications, on industry videos, on its Website, and through social media channels, such as Facebook and Twitter. In addition, APSP will develop a specific Pool Safely page within the “safety” section of its Website, where visitors can find information on the campaign and order campaign materials. Finally, as APSP develops new safety videos for its industry members, it will incorporate Pool Safely messaging and materials into the production of the videos.

“The safe use of pools and spas is a priority for everyone, from companies that build and service pools, to facility management, to parents and individuals who enjoy the benefits of aquatic activities,” said Bill Weber, president/CEO of APSP. “We’re proud to partner with CPSC on the Pool Safely campaign and hope the combined efforts of CPSC with the Association of Pool & Spa Professionals, along with other organizations, will serve to focus attention on the importance of water safety to all stakeholders.”

Other Pool Safely campaign partners include the American Red CrossYMCA of the USA, Safe Kids USA, National Drowning Prevention Alliance, and World Waterpark Association. Thus far, the campaign has released a series of print and broadcast Public Service Announcements (PSA) and a new educational video. The PSA and the video can be viewed at www.youtube.com/poolsafely . The campaign also debuted a new parent-child activity with tips about pooling safely; the activity can be played on the Pool Safely Website.

“The industry will be an important partner in delivering the campaign’s safety message through its national network of pool and spa professionals,” said Kathleen Reilly, CPSC’s Pool Safely campaign leader. “We appreciate that APSP will use its role as an industry leader to help promote the Pool Safely campaign and make campaign materials and other resources available to its members and their customers.”