• Dale McFarland, president/CEO, Veracity Hospitality
    Dale McFarland, president/CEO, Veracity Hospitality
  • Credit: Veracity Hospitality

Safety is the watchword for Dale McFarland, president/CEO of Veracity Hospitality, which runs KeyLime Cove Indoor Waterpark Resort in Gurnee, Ill.

“I think that for the indoor waterpark industry, safety is paramount,” he says. At KeyLime, that means constantly monitoring water and air quality and demonstrating transparency to guests with tours that start 30 minutes prior to opening.

Another safety measure is a new, no-slip floor designed by No Fault that was installed in September, which took the number of slips from as high as six per day to none since installation.

“I’m sold and, by far, in my mind it’s one of the best products out there,” McFarland says.