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    Marketing Forces

    Marketing is a lion.

     
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    Managing Greatness

    The art of management is working with people to achieve desired goals and objectives

     
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    Recruitment 101

    Your staff is perhaps your most important asset, and recruiting a top-notch team is critical. Today, aquatics operators can use a number of time-tested strategies to find qualified lifeguards

     
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    Brand Identity

    When it comes to marketing, the overarching objective is to get more of your clients in the water, and to bring in new clients who will appreciate the benefits of your aquatics facility.

     
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    2012 Courses: Business

    Effective marketing is the art of combining the right message with the right medium in the right way.

     
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    Budgeting Basics

    For today’s aquatics professionals, good fiscal practices and budgeting skills are essential.

     
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    Revenue Generators

    Generating new revenue at your aquatics facility is a hard task. Or is it? By simply thinking outside the “pool,” the world opens up to many untapped opportunities.

     
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    Sportuality: Finding Joy in the Games

    An estimated 4 billion people worldwide are expected to cheer on athletes competing in the London 2012 Olympic Games.

     
  • Access for All

    With the recent spate of government regulations and codes — VGB, ADA, MAHC, ISPSC — the aquatics industry has just about had it with the feds.

     
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    Water parks to Debut New Attractions

    When the gates open for the summer later this month, several waterparks across the nation will debut new attractions.

     
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    USA Swimming Must Turn Over Sex Abuse Complaints

    Courts in California and Washington have decided in favor of swimmers alleging they were sexually abused by their former coaches.

     
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    Patrons Pee in Pools, Won’t Shower

    The majority of American adults (93 percent) say they won’t use someone else’s bath water, yet 68 percent skip showering before getting in the pool.

     
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    Experts: Drain Deadline Extension Not Full Solution

    Most experts are applauding the Consumer Product Safety Commission’s yearlong deadline extension for mandated unblockable drain retrofits.

     
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    Swim Community Mourns Losses

    The swimming community is mourning the loss of several notable figures, including an Olympic swimmer, an Olympic diver, a legendary coach and swimming World Champion Dale Oen, of Norway.

     
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    Massachusetts Closes Slides Following Drowning Review

    Massachusetts officials will not open slides at state-run pools this summer, following a policy review stemming from the June 2011 drowning of Marie Joseph.

     
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    DOJ OKs Portable Lifts, Relaxes Regs

    The Department of Justice on Thursday announced a dramatic about-face on disability regulations for swimming pools and spas.

     
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    Aquatics Pros Turning to Online Education

    Distance learning is a growing trend showing no signs of stopping.

     
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    Sex Abusers Trigger Tougher Legislation

    Legislation to ban confidential lawsuit settlements involving allegations of child sexual abuse, and lengthen the statute of limitations for victims to file civil actions, has been introduced in California.

     
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    ADA Occupies Congress, Hobbles Aquatics

    As aquatics professionals grapple with a deadline extension and proposed legislation that could change the Americans with Disabilities Act rules, a shortage of pool lifts, compliance confusion and cost concerns may force facility closures.

     
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    Congress Takes Aim at ADA Pool Regs

    The U.S. House of Representatives has passed an amendment to the Fiscal Year 2013 Commerce, Justice, and Science Appropriations Act (CJS).

     
  • Graphic by Tim Bobko

    Watching for Trouble

    We practice real-life simulation trainings at all of our in-service sessions.

     
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    True to Life

    Well-trained lifeguards will quickly get bored with participating in the same old, tired scenarios that lifeguard instructors often rely on to confirm skills.

     
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    Call to Action

    As aquatics management professionals, we constantly work to prevent injuries and drowning by participating in frequent trainings, practicing our rescue skills and response, and reviewing emergency preparedness procedures and action plans with our staffs.

     
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    2012 Most Valuable Products

    The 2012 swim season is about to kick into high gear, and pool operators and aquatics professionals are eager to get their hands on the latest industry advancements to make their facilities more successful than ever.

     
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    Tools of the Trade

    Aquatics facility maintenance and operation is a critical component of maintaining health and safety.

     
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    Social Cues

    Until 2011, Dolphin Pools & Spas in Phoenix relied heavily on print ads and used very little social media.

     
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    Cut the Web Tape

    The next time you walk out on your pool deck and it’s a busy day, take a look around.

     
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    Webolution

    Guess what? That gorgeous Website you launched last year is already nearly out of date.