Can the Baywatch Movie Combat the Industry's Lifeguard Shortage?
Depending on how lifeguards are portrayed, Baywatch could be a boon to recruiters
Waterparks and Resorts Go Big for the Holidays
Properties celebrate the season with life-size gingerbread houses and festive lazy...
Restaurant Launches Fundraiser Promoting Kids Water Safety
Pollo Tropical will sell Treat Books to benefit USA Swimming Foundation's Make a...
Hot Tub Maker Holds Michael Phelps Swim Spa Challenge at U.S. Olympic Trials
Fans were invited to swim at Phelps’ training pace in an MP Signature swim spa...
The Social Media Solution for Aquatics Pros
Whether you’re looking for marketing or management solutions, social media may be...
Three Ways Aquatics Facilities Can Use Social Media
It's not just for marketing. These suggestions will help streamline operations and...
Twitter has been in rapid decline over the past couple of years. Should you still use it?
Showcase Your Facility With a 360 Degree Camera
Spherical, interactive images allow potential guests to take virtual pool tours
SwimToday Hopes to Reel in More Kids with Dory, Summer Olympics
Marketing campaign will capitalize on Olympic fever and 'Finding Nemo' sequel