Jay Peak is one of Vermont’s premier ski resorts. It’s a favorite with seasoned skiers and riders, so when operators decided to open a waterpark as part of a new hotel, they figured they were facing a crowd that would not be interested in any type
of contrived theming.
Set to open by the end of the year, the waterpark has to feel like
an extension of the mountain experience, says Steve Wright, vice
president of sales, marketing and hospitality.
As a result, the plan for the waterpark is to tap into those core
elements that guests have come to love about the property. That
includes the thrill element, which embodies skiing and
snowboarding, as well as the beauty of the surrounding
According to Wright, several high-intensity water rides will be
part of the waterpark, and builders will be incorporating elements
from the local landscape, including natural rock and
In addition, a key goal is to utilize local builders, artisans and
craftspeople to create the waterpark, and supply food, décor
and souvenirs to be sold in the gift shop.
“Our focus is ‘what would our core audience expect to
see in a Jay Peak waterpark?’” Wright says.