Nate Traylor joined Hanley Wood in 2013 as a senior editor of Pool & Spa News and Aquatics International. He's written about Elvis Presley's pool, underwater hockey and how skateboarders may be the pool industry's last best hope. He lives in Los Angeles. Follow him on Twitter @n8traylor.
A new learn-to-swim program encourages parental involvement, putting kids on the fast-track to water safety.
Six Flags’ loyalty rewards program incentivizes guests to keep coming back through the turnstiles. It could catch on industrywide.