The founder of Kalahari Resorts had several successful businesses, and a few flops, on his way to launching one of the most successful indoor waterpark chains in the industry.
That’s according to The Independent Record in a profile of Todd Nelson. The article charts his ascension from beer truck driver to resort magnate.
“Kalahari Resorts and Conventions now hosts some three million visitors a year at its three indoor water parks in Wisconsin, Ohio and Pennsylvania. Last year, revenue for all three resorts was more than $300 million, a 27% increase from the previous year,” The Independent Record reports.
The first Kalahari opened in 2000. A fourth location in Round Rock, Texas is under way.
"The indoor water parks business is recession-resistant," Nelson tells The Independent Record. "Not only can it be sustained year round, but even when the economy is slumping and families cut back on extravagant vacations, our bookings go up because indoor water parks are a much more affordable alternative."
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