Like the city of Keller, Texas, itself, The Keller
Pointe is on its way. Opened in May 2004, this recreation facility
is one of the new amenities of the Fort Worth suburb, which has
seen its population explode in the past few decades. (It currently
stands at about 40,000.) Along with a new town hall, the city-run
Keller Pointe is a shiny reflection of the affluent population,
which includes many young families currently flocking to the
Citizens play an important role at The Keller Pointe, and
membership pricing reflects the fact that the facility was designed
specifically for local families. A yearly resident adult membership
is $354, while kids, seniors and families pay less. Nonresident
adults pay $450, and monthly and day passes are available to
everyone. Residents also are part of the facility’s advisory
The 16,970-square-foot aquatics center features two pools, one hot
tub, two lazy rivers, three vortex pools, three water slides, and
two sets of water-playground equipment, with amenities split evenly
between indoor and outdoor spaces.
To ensure the safest possible operation, the staff receives
mandatory child abuse prevention training, and aquatic employees
must maintain waterpark lifeguard certification, which includes
CPR, first aid and AED certification. Drills are performed weekly,
in-service training is held bi-weekly, and all workers are given
interactive Web training and orientation tool that details The
Keller Pointes of Excellence.
Brought online last year, The Keller Pointes of Excellence explains
the facility’s mission and culture, Manager Teresa Thomason
Being a new complex, The Pointe was bound to run into some
problems. But the staff met the challenges with aplomb. When a
discoloration appeared on the bottom of the indoor lap pool, it was
discovered that plaster work on the bottom had been laid
Replacement costs were split by the architect, contractor and city.
Officials had the foresight to replaster the indoor pool in the
summer, while the outdoor pool was operational.
The Pointe’s growth runs parallel to Keller’s. Four
years ago, the learn-to-swim program consisted of eight sessions in
the summer; now 128 lesson times are available. At its inception,
the program taught 120 participants; last year, 871 participants
took to the water.
Perhaps this successful growth is due to proactive marketing
efforts. Program brochures and e-mail blasts go out regularly, and
management works closely with the media on coverage of special
programs and events. Also, there are ads in the Society Life
community magazine and direct-mail campaigns. And Aquatics
Supervisor JoLynn Hannes reaches out to youngsters through water
safety programs at the schools.
The facility’s aquatic aspects are impressive, but
they’re only the tip of the offerings. Fitness, massage,
recreational sports activities and wellness programs also are
available. — Neal Broverman