The International Association of Amusement Parks and Attractions will hold its first North America Trade Summit this month.

It takes place March 20-23 at the Hyatt Regency La Jolla at Aventine.

At the four-day event, attendees will have the opportunity to network and discover new products and services.

Speakers include George Walker, CEO & Founder of The League of Extraordinary Dining; Cherrie Davis, SHRM-SCP, Army Combat Veteran, author, Founder and CEO ShiftForward Consulting; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.

Walker will speak on “Authentic Reality,” explaining how the industry evolved from a service economy into an experience economy, and the impact of virtual reality. Davis’ keynote will help leaders thrive and inspire in an increasingly connected and competitive environment. Sacco will tackle the importance of using specific tools with insights that can be used to hire better cultural fits, match up leader and teammates personalities, and using his Five Simple & Effective Rules of Behavioral Management.

Visit IAAPA's dedicated page to learn more.

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