At the recent IAAPA Attractions Expo in Orlando, accesso Technology Group announced a partnership with Village Roadshow Theme Parks, Australia’s largest theme park operator.
The agreement will allow accesso to integrate its queuing, ticketing, and guest experience management solutions to Village Roadshow Theme Parks’ primary Gold Coast properties, including two major waterparks – Wet’n’Wild Gold Coast and Sea World Australia.
The move is designed to engage with guests at every potential touchpoint and gather critical customer data – from the moment they decide to purchase a ticket to their time onsite and even after they’ve returned home. The data will help the park operator to drive revenue by offering seemless purchasing capabilities and real-time personalized communication with guests.
“We are incredibly proud to expand our relationship with Village Roadshow Theme Parks and showcase the capabilities of our award-winning technology,” said Paul Noland, accesso CEO. “In today’s technology-driven landscape, a new bar has been set for the guest experience and, through this integration, we are re-envisioning how operators can make lasting connections with guests.”