The toy brand Mattel plans a series of indoor waterparks incorporating its much-loved characters.
With five locations planned so far, the brand has named WhiteWater as its exclusive water-attraction vendor for all future locations. The sites will be designed by American Resort Management, the official licensor of the waterparks, in conjunction with aquatic design firm Aquatic of Orlando.
The sites will include such brands as Barbie and Hot Wheels in the attractions.
Martin Aquatic leads the concept-to-engineering design of the waterparks, while American Resort Management oversees sustainable day-to-day performance and guest-flow optimization. I-dentity Group will craft the guest journey through themed signage, spatial storytelling, and immersive environment décor.
According to Vancouver-based WhiteWater, it plans to include a mix of attractions for families and thrill-seekers alike, with competition slides, wave pools, aquatic play structures, and two brand-new rides, including one exclusive to Mattel Wonder Indoor Waterparks.
The first property is expected to be developed in Orlando.
