Courtesy Franceen Gonzales

The Pool & Hot Tub Alliance Board has begun its new term, with a new chairman. Franceen Gonzales, Americas executive vice president of business development for waterpark company WhiteWater West in Richmond, B.C., moved from chairman-elect to the top post. The 30-year aquatics veteran started as a pool technician and lifeguard and has worked in executive positions for Great Wolf Resorts, Six Flags and Golfland Entertainment Centers.