Do you follow Schlitterbahn (@Schlitterbahn) on Twitter? The waterpark brand started off in Texas Hill Country 48 years ago, but it’s holding strong by embracing modern technology. Today, Schlitterbahn’s virtual presence delights its almost 5,000 followers with snippets of 140 characters or fewer.

Behind that witty waterpark banter is Tara Henry, social media communications manager for the company, who’s been the Twitter voice for about a year.

Her timely responses and daily updates have kept the conversation flowing among the brand and its fans.

One highlight was a video showing the construction of the 17-story Verruckt, which will be the world’s tallest and fastest water slide when it opens this year at Schlitterbahn Kansas City.