The Pool & Hot Tub Alliance has created one of the cornerstones of its workforce development program.

A new jobseeker website and job board were launched. WorkInAquatics.com is established to help consumers learn more about the aquatics industry and its positions, as well as to help companies find new staffers. Job and career seekers can find critical information about the industry, including the kinds of positions and career available, earning potential and personal success stories.

On the job board, careers.WorkInAquatics.com, PHTA member companies can create their own employer profiles and post jobs free of charge on the market’s only industry-specific job board: careers.WorkInAquatics.com.

To elevate the industry’s visibility among potential employees, PHTA plans to promote Work In Aquatics on Facebook and LinkedIn, as well as to conduct public relations and advertising campaigns, and continually update its selection of videos, new resources and other assets.

“To truly make a splash, we must prioritize investing in recruiting and training a new pool of candidates to join our industry,” said Sabeena Hickman, President and CEO of PHTA. “Having a visible presence and voice out there advocating for our industry is vital for our continued growth and success.”