United Aqua Group is one of the nation’s largest organizations dedicated to the professional pool building and retail industry. The group is member-owned and is comprised of individually operated business owners that have been selectively qualified and are committed to upholding the highest standards of integrity, quality and service in the industry. United Aqua Group manages and operates Aquatech, Aquacommercial and AquaValue, which remain the trusted brands for residential and commercial pool design and construction and retail pool products.
Aquatech was founded in 1963 by a small faction of luxury pool builders. This alliance facilitated the exchange of ideas and expertise and enabled members to achieve cost savings by purchasing as a group. The Aquatech membership was comprised primarily of builders until 2001. At that time the group welcomed pool retailers under the AquaValue brand. In 2012 Aquatech introduced Aquacommercial, a brand dedicated to the commercial building segment, and designated the Aquatech brand for its residential building members.
In March 2013, the group known as Aquatech launched a new identity, United Aqua Group, as corporate parent for its growing family of professional pool construction and retail brands: Aquatech, Aquacommercial and AquaValue. Under the new organizational structure, each brand is unique and focused on a different market segment.
Today United Aqua Group is widely recognized as the most prestigious and comprehensive professional member organization in the pool building and retail industry.
More from AQUATICS INTERNATIONAL
Hanley Wood Buys AQUA Show
Hanley Wood LLC, owner of Aquatics International, Waterpark Resorts Today, Pool & Spa News, and the International Pool & Spa Expo, recently purchased the AQUA Show.
More
Let’s Put on a Show
When Wild Waves opened for the season in 2011, operators debuted a high-dive show, “Beach Party” (with interactive games designed to get kids involved), and “Poolside Bop” (a 1950s style doo-wop singing experience)
More
2012 New Products:ONE
Looking for a way to take your facility to the next level in the new year?
More