Alex Antonio
Alex Antonio

The National Swimming Pool Foundation has promoted five of its staff members.

Four of the positions are new to the organization and were created in response to a growing demand for its products and programs, according to a press release.

The individuals were selected for their roles because they have "proven excellence in supporting NSPF instructors and professionals who strive to keep pools safer, keep pools open, and encourage more people to become active in the water."

Alex Antonio has been promoted to the newly created leadership position of chief marketing and information officer. In this role, he will take over the direction and management of all aspects of marketing for the organization. Previously he served as the director of education programs, a role he held since 2004.

Michelle Kavanaugh also has stepped into a new position. As the NSPF's first Mission Development Director for the U.S. and Canada, she will oversee all mission (business) development, customer service, fulfillment, and customer support, including management of conferences and trade shows, and planning and execution of the World Aquatic Health Conference. Prior, she managed mission development, marketing and the WAHC.

Silvia Uribe, who joined the NSPF in 2008 as the special project coordinator, now is the mission development director for all international markets. Before assuming this newly implemented role, Uribe became the first overseas ambassador for the organization.

Natalie Strong is the first-ever senior customer service specialist for the NSPF and will work to develop and support a cohesive customer service team.

Paloma Betancourt was promoted to the position of international mission development specialist and will support NSPF’s training distribution partner, APPAC, in Mexico and Central and South America.